We live in a one-size-fits-all world.

Many financial advisors try to be everything to everyone and pigeonhole clients into certain products.

It takes guts to be specific. To stand for something. To turn down mediocre work for clients that will settle for mediocre. It takes guts to have a point of view, a protocol, and a skill set. It takes guts to be different.

My success is directly correlated to the value I bring to others. Choosing to work with a niche enhances my value and makes me better.